Cross-border healthcare is one of the most promising and fastest growing export sectors in Europe and elsewhere. Statistics prove that Latvia's healthcare services, high-quality technical support and professionalism of doctors are appreciated abroad, as confirmed also by the steady increase in the number of foreign patients. Latvia is attractive to foreign patients because of its competitive prices, shorter waiting times and use of the most advanced treatment technologies.
The Latvian Tourism Marketing Strategy for 2018-2023 has identified health tourism as one of the priorities.